SURVEI PERTUMBUHAN INDUSTRI KREATIF

Oleh: Suparno Saputra

Dosen Tetap Jurusan Manajemen Pemasaran Politeknik Pos Indonesia

Abstract

Suppliers of goods and services industry has grown very rapidly over the last decade mainly based on creativity and innovation. Because of the very significant progress on economic growth, it is necessary to know the driving factors that led to the rapid growth of the creative industry .. This study attempts to develop a method to measure the innovation process in the creative industries as a synthesis. Innovation survey conducted on 1000 small and medium-sized companies and was conducted in July and August

Folder: Industri Kreatif